The advertising culture and public communication strategies in post-WWII Yugoslavia underwent significant changes alongside the systemic political shifts in the 1960s and the so-called liberalisation of the economy.
The Polet project showcases a collection of archived print advertisements published in Economic Policy, a weekly magazine in Yugoslavia, from 1969 to 1980.
Art Gallery
The exhibition is imagined in two distinct parts: the teaser/introduction set up in the Art Gallery, the first point of contact with the public, with the abstraction of scattered shapes and colours and blowup details of the advertisement reproductions, prepare for and usher visitors to the second part, the Podroom Gallery, the main collection of thematic advertising clusters on display.
Gallery Podroom
Polet: Economic propaganda in Yugoslavia from 1969 to 1980
Curators: Nenad Trifunović, Lazar Bodroža — Metaklinika, with Mijat Lakićević, and Aleksa Bijelović, Milica Maksimović — Petokraka
Venue: Art Gallery and Gallery Podroom, Cultural Centre of Belgrade
Year: 2013
Production: Metaklinika
Venue: Art Gallery and Gallery Podroom, Cultural Centre of Belgrade
Year: 2013
Production: Metaklinika
Creative Practice — Petokraka
In Belgrade, Serbia
and Perth, Western Australia
In Belgrade, Serbia
and Perth, Western Australia