Polet
Exhibition Design
Exhibition Design
![](https://freight.cargo.site/t/original/i/ed86ba014e1049bc7f13e9d9415efdf0051e30e1f703f10fe09bd58c997547a3/Petokraka_Polet04.jpg)
The establishment of new market economy in the late 1960s in Yugoslavia gave birth to a new kind of aesthetics.
Discipline: Exhibition Design
Producer: Metaklinika
Location: Art Gallery ad Gallery Podroom, Cultural Centre of Belgrade
Authors: Aleksa Bijelović, Milica Maksimović — Petokraka with Nenad Trifunović
The Polet project was devised to reflect through an abundance of visual materials – the advertisements from the Economic Policy weekly published in the period between 1969 and 1980 – the freshness and enthusiasm which prevailed not only in the field of graphic
design but also in a broader social context.
![](https://freight.cargo.site/t/original/i/34426394312d9921a17ceed24e990b1edbf94e1941ff20103035a0124b6fb2ed/Petokraka_Polet01.jpg)
![](https://freight.cargo.site/t/original/i/99805bf6e38b60263815dcc7f5992cfafab6cb71bfb37bd6f39f812ea1fb0918/Petokraka_Polet02.jpg)
The exhibition design at the Art Gallery was concieved as a teaser and introduction to the colorful designs and shapes of the 70’s advertisments that were on display at the Podroom Gallery in actual size and blowup versions as lightboxes.
![](https://freight.cargo.site/t/original/i/6c88be78a24c62acd51c0a85b7ad7a2a3ad8493240635dafd649135e7cc3c645/Petokraka_Polet07.jpg)